Hollis Sponsorship and Donations Yearbook 2008

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Format: Paperback

Language: English

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Size: 9.93 MB

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Brand exposure such as this is known as a brand touch point or brand contact whereby the organisation can try impressing its consumer. As a former journalist and broadcaster Marjorie Wallens knows the media first hand, has the contacts and understands how to distill complex information into well-positioned key messages that hits the mark with your target markets. Hill, John W. 1963 The Making of a Publicity Man. In an effort to establish closer contact with purchasers (dealers, distributors, or consumers) promotion programs may involve direct mail, telemarketing, television or radio advertising, catalogs, exhibits, inserts in newspapers, Internet advertisements or Web sites, instore displays or product endorsements, and special events.

Pages: 0

Publisher: Hollis Publishing Ltd; Revised edition (January 2008)

ISBN: 1904193552

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